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Use the Right Tools to Determine Keyword Ranking

20Dec

When you employ the services of a rank tracker for SEO, an anytime you are delivered the latest data and you can also display graphs showing the progress over a period. The tracking software from SERPStream tracks not only rank positions but in addition, it tracks the PageRank and the number of backlinks.

The question that most webmasters ask is how can they go about using the tracking data? The progress of each target keyword can be tracked. If perchance you are doing SEO, you have the opportunity of monitoring the effect of each of the change in the external links or the page content. However, the effect is not noticed or effected immediately but the difference will be obvious sooner or later. If on the other hand there is a dramatic drop in the page ranking then this might be an evidence of some action or changes made on the website. It is important that you do not kick the initial ranking fluctuations that are commonly observed with new websites with established and older pages.

Nonetheless, the rank tracker is an excellent tool for any webmaster or anyone managing a blog or website. If you are in the business of Internet marketing then it is without a doubt that you are making use of this tool on a regular basis. It is important you remember that the position in search engines results not only in SEO but it is rather a reflection of the usefulness and quality of the content. Quality backlinks I none way or the other contribute to the ranking of your page, attaining them is quite easy when you have great contents.

How long do you take to search your site on Google with each of your keywords?

Surely a lot, fortunately, there are tools that do this work quickly, one of them is Google Trends. This tool is very easy to install and use, with it you can see the ranking of your keywords both in Google and in other search engines such as Bing and Yahoo. It has no limitations and is totally free you can download here.

Some of its characteristics are:

Use Google Analytics to identify terms used to find your site and use Google Analytics to track where the ranking is in those particular terms.

You can use it to track those same terms for the websites of your competitors.

With Google Analytics you can also control the number of backlinks and know your PageRank.

Use it to see trends and know if your SEO optimization efforts are on the right track.

If you want to perform a deeper analysis and want to compare results, you can export it to Excel easily and without any problem.

Do you know that making a correct and proper search for keywords is the factor that will determine the success of a possible web positioning campaign?

Before investing in positioning, it is very important that you are clear on what terrain you are going to move.

So before you actually utilize these tools to determine the rank of keywords here is what you need to do first.

  1. Identify the keywords first

The search for keywords is basically the practice of identifying those phrases and words that most people use in search engines (Google, Bing, Yahoo!, when looking for information that can take them to your business or blog, although they are not looking for you.

The identification of the keywords is such a basic element that determines the content strategy that will revolve around the chosen words.

  1. Define purpose and usage of keywords

It is very important that, to determine the type of words you are looking for, consider the objective of your business or blog. If what you have is an e-commerce, you will be more interested in guiding your search towards those keywords that can generate sales. If, on the other hand, you have an informative or informative platform, those that attract visitors will seem more appropriate.

  1. Use the right keyword tool

Fortunately, doing a search is relatively easy if you use the keyword tool of Google or Google Keyword Tool.

But if you want to do a better and more detailed search you will have to determine some parameters. Once you start to get the first results, look at the competition and the monthly local search volume. These factors determine the value of each keyword. In addition to this, Google also presents ideas for new keywords that you can use as a guide to discover options that you might not have in mind. Ideally, you should begin to compile all these results in a separate list where you can determine the steps that follow.